COOKIE AND TRACKING TECHNOLOGIES POLICY

Last updated: 19 May 2026

This Cookie and Tracking Technologies Policy explains how RUNFEST Limited (“RUNFEST”, “we”, “us”, “our”) uses cookies and similar technologies on www.riverthamesrunning.co.uk (the “Website”).

This Policy is intended to comply with applicable UK laws, including the UK General Data Protection Regulation (“UK GDPR”) and the Privacy and Electronic Communications Regulations (“PECR”).

Please read this Policy together with our Privacy Policy.

WHAT ARE COOKIES AND TRACKING TECHNOLOGIES?

Cookies are small text files placed on your device (such as a computer, smartphone or tablet) when you visit a website.

We also use similar technologies including:

• tracking pixels;
• tags;
• scripts;
• analytics technologies;
• local storage;
• and advertising identifiers.

For simplicity, we refer to all of these technologies collectively as “cookies” in this Policy.

Cookies help websites:

• function properly;
• remember user preferences;
• improve performance;
• analyse traffic;
• personalise content; and
• measure advertising effectiveness.

Some cookies are essential for the operation of the Website, while others are optional and require your consent.

TYPES OF COOKIES WE USE

We use the following categories of cookies and tracking technologies:

1. Strictly Necessary Cookies

These cookies are essential for the operation, security and functionality of the Website.

Without these cookies, certain services or features may not function correctly.

Examples include:

• session management;
• authentication;
• security and fraud prevention;
• load balancing; and
• cookie preference storage.

These cookies do not require consent under PECR.

2. Analytics and Performance Cookies

These cookies help us understand how visitors use the Website by collecting information such as:

• pages visited;
• time spent on pages;
• navigation patterns;
• traffic sources; and
• technical performance information.

This information helps us improve the Website and user experience.

Examples may include:

• Google Analytics;
• Google Tag Manager; or
• similar analytics services.

Analytics cookies are only activated after you provide consent.

3. Functionality Cookies

These cookies allow the Website to remember choices and preferences you make, such as:

• language settings;
• saved preferences;
• accessibility settings; or
• customised features.

These cookies may require consent depending on their purpose and implementation.

4. Advertising and Targeting Cookies

These cookies and technologies track browsing behaviour and interactions in order to:

• deliver personalised advertising;
• measure advertising effectiveness;
• retarget advertisements;
• build audience profiles; and
• provide social media and marketing integrations.

Examples may include:

• Meta/Facebook Pixel;
• Google Ads;
• Instagram integrations; or
• similar advertising technologies.

Advertising and targeting cookies are only activated after you provide consent.

COOKIES USED ON OUR WEBSITE

We use both first-party and third-party cookies.

The specific cookies used on the Website may change from time to time depending on operational, analytics and marketing requirements.

The categories of cookies we currently use include:

Some cookies are session-based and expire automatically when you close your browser. Others are persistent cookies and remain on your device for a longer period.

THIRD-PARTY COOKIES AND TRACKING

Some cookies and tracking technologies on the Website are placed by third-party providers.

These third parties may collect information about your online activities over time and across different websites.

Examples may include:

• Google Analytics
• Google Ads
• Meta/Facebook Pixel
• embedded social media content
• embedded video providers
• race photography and memorabilia providers

These providers operate under their own privacy and cookie policies.

For more information, please refer to:

• Google Privacy Policy
• Meta Privacy Policy

We do not control third-party cookies once they are activated.

CONSENT AND COOKIE CONTROLS

When you first visit the Website, you will be presented with a cookie consent banner that allows you to:

• accept all cookies;
• reject non-essential cookies; or
• customise your cookie preferences.

Non-essential cookies and tracking technologies are only activated after you provide consent.

You may change or withdraw your consent at any time by using the “Cookie Settings” link available on the Website.

Rejecting certain cookies may affect some functionality or features of the Website.

MANAGING COOKIES THROUGH YOUR BROWSER

Most web browsers allow you to manage cookies through browser settings.

You can usually:

• block cookies;
• delete cookies;
• restrict tracking technologies; or
• configure alerts when cookies are used.

Please note that disabling certain cookies may affect the operation or functionality of parts of the Website.

Useful browser guidance can be found at:

• Google Chrome Cookie Settings
• Safari Cookie Settings
• Firefox Cookie Settings
• Microsoft Edge Cookie Settings

PERSONAL DATA AND YOUR RIGHTS

Some cookies and tracking technologies process personal data.

Where this occurs, such processing is carried out in accordance with UK GDPR, PECR and our Privacy Policy.

Depending on the circumstances, you may have rights to:

• access your personal data;
• request correction or deletion;
• object to processing;
• restrict processing; or
• withdraw consent.

For more information about your rights, please see our Privacy Policy.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO):

Information Commissioner’s Office

CHANGES TO THIS POLICY

We may update this Cookie and Tracking Technologies Policy from time to time to reflect:

• legal or regulatory changes;
• updates to our Website;
• new technologies; or
• changes to our use of cookies and tracking technologies.

Please review this Policy periodically for updates.

CONTACT US

If you have any questions about this Cookie and Tracking Technologies Policy, please contact us:

Email: info@run-fest.com

Postal Address:
RUNFEST Limited
Suite D, The Causeway
Teddington
Middlesex
TW11 0HE